Friday, 30 August 2013

Fashion trucks take style on the road across the U.S.

BALTIMORE — Fresh from unveiling the new Hobo International accessories truck, Koren Ray is ready to take her fashion show on the road.
In a couple of weeks, the owner of the Annapolis, Md.-based firm plans to cruise through the Mid-Atlantic to her most loyal retailers, using the truck as a mobile showroom. Inside, she displays handbags and leather accessories amid the same rustic, contemporary decor of her flagship store — right down to the live-edge wood shelving and lit Plexiglas walls. Eventually, she will use the truck to sell merchandise from sites such as festivals and the curbside of college campuses.
Fashion trucks take style on the road across the U.S. 

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